Siempre Natural

Siempre Natural serves wraps, pitas, yogurts and salads with natural fruit drinks. To promote the healthy (and tasty) brand, the new TV spots would need to be as colorful, fresh, and fun, as their food.

Working With LUTs

A member of DVXuser posted a question about LUT workflow and this was my answer.

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“The Asylum” Spec Trailer with DVX200

My DVX200 on set of The Asylum spec trailer. That’s an LED topper, or an “Obie” as we like to call them here in the USA, for subtle fill light.

On the set of a horror movie spec trailer, a cinematographer tests his theory that the Panasonic AG-DVX200 can be a formidable cinema camera.

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Why I Will Not Fly a Drone for Work…Yet

As the client demand for aerial footage increases, I take a look into how I can provide this service safely and legally. Is the juice worth the squeeze? The short answer: it really isn’t.

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Panasonic AG-DVX200 Consideration

There’s something very appealing about a camera being able to shoot real DCI 4K in true 24 fps with an intra-frame codec and logarithmic profile.

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Achieving the Film “Look”

What really makes the difference in achieving the look of film in the digital age? A cinematographer proposes his answer.

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How I Chose the 17-40 f/4 L

I had a dilemma at one point when I considered the following lenses: Canon EF 24-70 f/2.8 L USM vs Sigma 24-70 EX DG MACRO. So, how did I wind up choosing the Canon EF 17-40 f/4 L USM lens?

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