STISD: “Empowered”

Director/DP/Gaffer/Editor/Colorist: Jason R. Johnston
Shot on Sony PXW-FS7 Mark II with SLR Magic APO HyperPrime Cine aspherical lenses in 1 day.

Run Time1 min
Aspect Ratio1.77∶1
CameraSony PXW-FS7 Mark II
LensesSLR Magic APO HyperPrime Cine PL 25mm T2.1
SLR Magic APO HyperPrime Cine PL 50mm T2.1
SLR Magic APO HyperPrime Cine PL 85mm T2.1
Production CompanyFifty Oars Motion Pictures
Negative FormatXAVC-I (DCI 4K)
Cinematographic ProcessProRes 422 HQ (DCI 4K)

I was hired by South Texas Independent School District to produce a bunch of content for their 2019 school year advertising campaign. This included 12 television spots in English, 12 in Spanish, radio spots, photography, and a series of podcasts with faculty, staff, and students. I began work on the project in September 2018. The English language television spots began delivery to the South Texas ISD YouTube channel on November 15.

Producer: Amanda Odom
Writers: Jaclyn Garza, Jason R. Johnston, Amanda Odom

By Jason R. Johnston

Jason is an award-winning cinematographer, and director of commercials, branding films, native content, music videos, documentaries, and narrative films. As a full-time freelancer, he can be hired to DP or direct almost any project you have in mind. He is based in Sparta, Tennessee, and ready to travel for any gig.