In the midst of December, just before the Christmas holiday, I was granted the opportunity to produce the 2018 television ad campaign for south Texas family of car dealerships Tipton Auto Group. With buseveral locations in Brownsville and San Benito, I was tasked with the production of five television image spots, as well as the many donut offer spots Tipton will require each quarter throughout the rest of the new year.

Day 1: Tatiana Opens and Closes

December 11 — We started off the day with a quick recon of the first location, Tipton Ford in Brownsville. I used my iPhone and my free hand to show the client’s marketing director, Kelly, how I planned to block each shot.